B.U.M. Story

B.U.M. Equipment was born in 1986, beginning in a garage in Seattle before becoming one of the era’s most recognizable lifestyle brands. Built around quality, comfort, athletics, and bold logo-driven design, B.U.M. quickly grew from its wholesale roots into department stores, specialty retailers, and eventually its own retail locations in New York, Los Angeles, Miami, and Chicago.

In 1997, B.U.M. Equipment LLC acquired the brand and transitioned it into a licensing business. Over the next six years, B.U.M. experienced tremendous growth across apparel, accessories, and footwear, generating more than $2 billion in sales and selling over 100 million garments worldwide.

The brand expanded throughout the U.S. and internationally, including distribution in more than 350 Macy’s stores and leading specialty retailers. B.U.M. became a fixture in pop culture, appearing in publications including Rolling Stone, Vogue, GQ, CosmoGirl, and Maxim, and worn by celebrities including Rihanna, Oscar De La Hoya, Billy Ray Cyrus, Laila Ali, and many more.

In recent years, B.U.M. has continued to expand through more than a dozen new licensing partnerships, including an exclusive junior collection with Forever 21 and a young men’s capsule with Urban Outfitters.

In 2019, B.U.M. Equipment launched its e-commerce site, bringing the brand directly to a new generation of consumers while continuing to celebrate the heritage that made it iconic.

Now, 40 years after its debut, B.U.M. Equipment is entering its next chapter with a new anniversary collection that honors the brand’s 1986 roots while introducing a fresh creative perspective.

Four decades later, the foundation remains the same: quality, comfort, athletics, and unmistakable B.U.M. style. By combining its legendary heritage with a modern point of view, B.U.M. Equipment continues to evolve without losing sight of where it started.